Dominika Maison

Dominika Maison - Professor of Psychology, from 2016-20 Dean of the Faculty of Psychology at the University of Warsaw. The main areas of research interest are: latent consumer attitudes, unconscious motives and needs, financial behavior of Poles and research on the effectiveness of social campaigns and CSR campaigns. It cooperates with many academic centers in the world (USA, Belgium, Italy, Indonesia, among others).

In addition to her scientific work, since the beginning of the 90s she has been practically engaged in social, marketing and consumer research, combining science with practice. Founder and owner of the company Home&Partners specialising in strategic marketing research and social research.

Author and co-author of many award-winning publications on contemporary Poles, consumers and marketing research methods, min. : Poles in the world of finance (PWN, 2013); Psychology of the consumer (PWN, 2014); The Psychology of Consumer Financial Behavior (Springer, 2019); Qualitative methods of social research. Application approach(PWN, 2022) and Qualitative Marketing Research. Understanding consumer behavior (Routledge, 2026). She is often invited as a speaker at Polish and foreign congresses and in the media, where she comments on research results.

In 2003-2008 she was the President of the Polish Society of Market and Opinion Researchers (PTBRiO). From 2008 to 2016, she was the representative in Poland of the world's largest marketing research organization ESOMAR. In the years 2020-2025 she was a member of the Board of WWF Poland Foundation.