Robert Cialdini

Robert B. Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.  He has been elected to membership in the National Academy of Sciences as well as to the American Academy of Arts and Sciences.  Professor Cialdini’s book Influence, which was the result of a three-year program of study into the reasons that people comply with requests in everyday settings, has sold over five million copies while appearing in numerous editions and 49 languages.  His more recent book Pre-Suasion was an immediate New York Times, Wall Street Journal, and Publisher’s Weekly bestseller.