Barbara Mróz-Gorgoń

Professor at the Wrocław University of Economics, President of the Management Board of the Think Tank Marka Polska Foundation, Chairwoman of the Advisory Board of Kotler Impact Poland, and advisor to the President of Employers of Poland (Pracodawców RP) and ZPF on university cooperation. An expert in branding, development strategies, marketing, and public relations.

She combines academic work with business practice. Since 2022, she has been a visiting professor at Kasetsart University. She advises Polish and international companies, conducts training and workshops, has led grants and research projects, and has held managerial positions, including Marketing Director. She is the author of scientific publications, including the book "Rebranding. Strategiczna zmiana organizacji" (Rebranding. Strategic Organizational Change), which was awarded the Economicus 2020 prize, and co-author of the Polish edition of "Principles of Modern Marketing" with Prof. Philip Kotler. Since 2025, she has been the curator of the Artintell exhibition, co-hosts the Artintell Talks podcast, and is a member of the team for the communication of the Polish national brand.